3rd, 4th, 5th, Middle School, 6th, 7th, 8th ; Hard Cover, Nonfiction ; Recommended

Behind the Brand books

a Blastoff Discovery series intended for grade 4 readers, interest through 8th grade

Nintendo – by Paige Polinsky, ISBN:979-8-88687-143-2

Pokemon – by Betsy Rathburn , ISBN: 979-8-88687-144-9

Star Wars – by Paige Polinsky , ISBN: 979-8-88687-145-6

Disney – by Sara Green , ISBN: 979-8-88687-140-1

Lego – by Sara Green , ISBN: 979-8-88687-141-8

Minecraft – by Sara Green , ISBN: 979-8-88687-142-5

Each book in the Behind the Brand books follows a similar format with a look at how the brand is used in the world today, followed by a bit of history of how and where the brand got started. Mini-biographies of key players in the development of the product help the reader get to know the real people behind the companies that created favorite products of many students. Each book shows how the companies give back to their communities or the world with charitable events or money to various charitable organizations. By the end, readers see other ways fans of each brand can become involved beyond each product with cosplay events, conventions, or the like. Each book includes a glossary of key challenging words that were bolded during the reading of the book, ways to learn more from the library or a FactSurfer website, and an index that students can use to quickly get to a page on a specific part of the book. I appreciated the logical organization of information, the bold photographs and additional infographics included throughout each book. They were all engaging books about brands that are very popular. Some of the books had cross-connections. For instance, the book about Star Wars included information about Disney and the Disney book mentioned Star Wars. Similarly, the Pokemon & Nintendo books had crossovers. These are in their Blastoff! Discovery level, indicating books are at a 4th grade reading level. In my middle school library, anything about Minecraft gets frequently checked out. I’m sure this series will find footing with readers who love these products!